Do You Know the Psychographic Profile of Your Ideal Customer?
It’s not unusual for an entrepreneur to consider “everyone” a potential customer. While the optimism can be exciting and contagious, the harsh reality is that most of “everyone” isn’t the RIGHT potential customer. Many won’t ever buy from you, and some who do become customers won’t be a great fit. They may be unhappy, and they may even hurt your business by damaging your reputation or mistreating your employees.
That’s the bad news. The good news? While it may sound counterintuitive, concentrating on a smaller number of potential customers can actually help you grow faster, make more money, and have more fun. Time and time again, I’ve seen that clients who focus 100% of their proactive sales and marketing efforts on their ideal prospect or customer get a bigger bang for every buck they spend on sales and marketing.
Get More from Your Meetings with a Powerful Pause
Inserting timely, powerful pauses in your EOS Level 10 Meetings will allow everyone time to recall the week’s activities and to share every Issue and every Customer and Employee Headline so that your leadership team can work to clarify and resolve those issues.
A Simple Question To Keep Your Organization Healthy and Productive
Two epidemics kill cultures: end runs and unresolved complaining. Both waste time and energy, and are ultimately toxic to the health and productivity of your company. Luckily, these epidemics can be cured by asking a simple, powerful question.
Meeting Ratings: Improve Productivity and Team Health with One Simple Discipline
In our first session with an EOS® client, we help them implement an efficient, productive Meeting Pulse™ and weekly Level 10 Meeting™ that quickly improve the quality of the company’s meetings. One of the things we insist they do is rate each meeting – out loud – as it concludes.
“Rating your meetings” seems like such a simple concept that many fail to grasp its importance. Some even decide – early in the EOS journey – to make It optional or skip it altogether. If you’re one of those people – please read on. Because properly rating your meetings and using the feedback to make them better (and your team healthier) is a game changer.
Appreciating the Entrepreneurial Mindset
The Inside Strategic Coach podcast we shared with you a few weeks back has generated lots of positive feedback and interest within Dan Sullivan’s Strategic Coach network and the EOS Implementer Community™. Given the way our programs complement one another, we find that very exciting.
Issues, To-Do’s, and Rocks…Oh My!
Compartmentalizing will help you manage all the “stuff” and eliminate all of the other lists in your organization. It will provide a simple system that every leader can follow. Once you master this at the leadership team level, then have each department live by the same system.
Visionaries and Integrators: What is an Integrator?
If you haven’t read my previous blogs about Visionaries and Integrators, please take a moment to read them first to get essential context for this article:
- Visionaries and Integrators – Part 1: Why Both are Essential
- Visionaries and Integrators – Part 2: What is a Visionary?
When you have created your Accountability Chart, you will clearly see the need for an Integrator. This is the major function that all major functions report to, and every organization must have one. In some companies, this person is known as the President, COO, General Manager, or Chief of Staff – the title doesn’t matter, but the role is essential.
United in Helping Entrepreneurs – Dan Sullivan’s Strategic Coach and EOS®
Recently, Gino Wickman and I were honored to be guests of Dan Sullivan on his very popular podcast, Inside Strategic Coach. For those of you who don’t know Dan yet, he’s helped thousands of entrepreneurs improve their businesses and their lives through his Strategic Coach program. Gino has been enrolled in Strategic Coach for nearly twenty years, and credits Dan and his program with helping clarify his vision, and conceive of and then work to build EOS Worldwide with our friend and partner, Don Tinney.
Visionaries and Integrators: Why Both Are Essential
In an entrepreneurial company, the roles of Visionary and Integrator are an essential part of the organization, no matter how big or how small. The Visionary and the Integrator couldn’t be more different in terms of how they think and problem-solve
Solving a People Issue is Scary – But It’s Worth It!
The leaders of companies running on EOS® learn to look at their business through the lens of the Six Key Components™ (as illustrated by the EOS Model™). This is important because the root cause of a company’s issues is weakness in the Vision, People, Data, Issues, Process or Traction Component™. Solving issues at the root (rather than treating symptoms) makes them go away forever.
